Reputation Management and Occupancy
No industry is affected by the impact of reputation as directly and visibly as hospitality. Reputation in turn, directly affects your sales volume through occupancy and room rates. Pests, especially bed bugs, can ruin years of successful reputation management overnight with one bad review. Having a proactive and aggressive pest control program will keep your facility in high demand and in turn money in your pocket.
Smithereen will partner with you from day 1 to educate all staff on Integrated Pest Management principles, conducive conditions, and most importantly bed bugs. Training your staff is key in getting vital buy-in and developing a lasting and successful relationship.
Hospitality Industry & Pest Facts
- According to Tripadvisor, 93% of the people find reviews important when determining which Hotel they want to stay at. 53% of the people surveyed would not book a Hotel without having a guest opinion about it.
- Bed bugs were found to be the single issue that would cause a guest to leave a hotel altogether rather than just changing rooms.
- Second, transactional data from Travelocity illustrate that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.